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CIRCULA
An EdTech platform aimed to centralise all events and activities within tertiary instiutions

Cultivating Connections on Campus

Challenge

Problem Context & Product Challenge

University students face a fragmented campus experience, with events, clubs, and opportunities scattered across emails, social media, and word of mouth. This leads to low engagement, missed opportunities, and a weaker sense of community. Simultaneously, clubs and organisers struggle to promote events efficiently and reach the right audiences. Circula’s challenge was to design and build a single, intuitive platform that centralised campus life while serving multiple user groups with different needs.

My Role

Process

Design Process

Circula was developed using a human-centred, design thinking approach that covered the full product lifecycle, from problem discovery to iteration post-launch. The process began with user research and empathy building, where feedback from students and club organisers was gathered to understand pain points around discoverability, information overload, and low event turnout. These insights informed a clear problem definition and product strategy, including the identification of key user journeys and prioritisation of features that reduced friction for both students regarding discovery and organisers regarding outreach. This phase formed the framework of our current product interface where we prioritise intutitive user experiences that are continuously evolving through our evaluations against UX principals and technical feasibility.

During development, I ensured our designers and developers collaborated closely through empowerment and ownership to translate designs into a functional product, adapting solutions where necessary without compromising user experience. Alongside the web platform, a mobile app beta was built to support on-the-go discovery. Following our beta testing launch, Circula entered a testing and iteration phase, gathering more tangible user feedback to refine onboarding, navigation, and feature clarity of our existing platform, ensuring ongoing improvement and long-term product scalability.
Results

The Result

Circula has successfully centralised campus events, clubs, and opportunities into a single platform, improving discoverability and reducing information fragmentation for students. I successfully managed a team of 20 designers and developers, ensuring smooth collaboration across design, development, and testing. Over 50 points of user feedback have been incorporated to refine features and workflows, and the platform now has 200+ active beta users. Circula launched a paid trial with FEIT at UniMelb and offers both a fully functioning web app and a mobile app available on TestFlight. These milestones demonstrate a scalable, user-centred product that effectively meets student and organiser needs while supporting ongoing growth and adoption.

This project reinforced the importance of grounding product decisions in real user needs and prioritising simplicity over feature complexity. Close collaboration between design and development proved essential in translating ideas into practical, buildable solutions, while post-launch feedback highlighted that iteration is critical to uncovering insights that aren’t visible during initial design, ensuring the product could scale and improve over time.

For more details regarding this project such as figma files etc. please contact me at miaicasey1971@gmail.com  

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