Mia. I. Casey

Approach

A piece of paper sitting on top of a couch.

Briefing

I begin every project with research and problem definition. This includes understanding the audience, their needs, behaviours, and pain points, as well as the business goals and technical constraints of the product or brand. I conduct user research, analyse existing products and touchpoints, review data where available, and synthesise insights into clear problem statements. From this, I define objectives, success metrics, and design principles that guide decision-making and align stakeholders before execution begins.

Action

I translate research and strategy into tangible design outputs. This includes creating user flows, wireframes, and prototypes to test structure and interaction early, then refining these into high-fidelity designs that balance usability and brand expression. I iterate continuously through feedback, usability testing, and collaboration with developers, marketers, and product teams. Across both product and branding work, I ensure consistency across systems, touchpoints, and experiences, while remaining flexible to evolving requirements.

Results

My work results in products and brand experiences that are clear, intuitive, and purposeful. By grounding design decisions in research and validating them through iteration, I deliver solutions that improve usability, strengthen brand perception, and support measurable outcomes such as engagement, clarity, and adoption. The final output is not just a polished interface or identity, but a cohesive experience that resonates with users and scales with the product.

A black and white photo with a rainbow colored background.

A row of blue plastic seats sitting on top of a cement floor.

A couple of people sitting on a couch in a room.

quality

I bring a high level of craft and attention to detail to every stage of the design process. This includes ensuring visual consistency, interaction polish, accessibility considerations, and clear design systems that scale. I actively QA my own work, stress testing flows, edge cases, and interactions to ensure the final experience feels intentional, refined, and reliable across contexts.

experiences

I design with the end to end experience in mind, not just individual screens or assets. I consider how users encounter, learn, use, and return to a product or brand over time. This means shaping onboarding flows, micro interactions, tone of voice, and visual rhythm to create experiences that feel cohesive and intuitive. My focus is on reducing friction while creating moments of clarity and emotional resonance.

Collaboraion

I work closely with cross functional teams, including product managers, developers, and stakeholders, to ensure design decisions are practical, aligned, and well communicated. I share work early, invite feedback, and use design as a tool for discussion and alignment. By collaborating openly and iteratively, I help teams move faster, make better decisions, and build shared ownership over the final outcome.